Lactalis Italia Strengthens its Out of Home Portfolio at Sigep World
Durant Sigep World, Lactalis Italy presented its new Business Unit Out of Home, a strategic project dedicated to the development of professional solutions for catering. The fair represents the ideal context to show an integrated vision oriented towards the needs of operators in the catering industry with a widespread and versatile product portfolio.
Pastry chef Riccardo Magni
Lactalis Italia is present in Pavilion B5, stand 59, near the Pastry Arena, a meeting point with industry professionals. The cooking shows are made by pastry chef Riccardo Magni, interpreter of the Group’s professional solutions, illustrating practical and technical applications of the products Lactalis in pastry, ice cream and cooking.
The New Business Unit Out of Home
The away from home market in Italy is worth approximately 100 billion euros, corresponding to 34% of total consumption expenditure food&beverage. The Out of Home BU was created to consolidate Lactalis’ presence in the professional channel, with a focus on service, performance and sustainability.
High quality fresh milk and fresh cream from the Parmalat Professional line by Lactalis
Giovanni Montanini, General Manager Lactalis Out of Home, states: «The new Out of Home Business Unit of Lactalis Italia represents a strategic evolution designed to strengthen the Group’s presence in the professional channel, through an approach increasingly focused on innovation, service, performance and sustainability. The objective is to offer an increasingly wider range of reliable and valuable solutions that simplify the daily work of horeca operators, supporting them with ingredients and products capable of guaranteeing consistency, very high quality and professional results».
Product Portfolio and Distinctive Brands
«We have an ambitious project: to combine the expertise of Galbani, Parmalat and the other brands of the Group to bring to our customers a vast product portfolio of over 300 professional references in the main categories of the food out of home market, with our brands Parmalat Professional, Galbani Professionale, Président Professionnel and Elena. We present ourselves at Sigep with our pillar products and renewed graphics, for an even more distinctive relationship with our customers» adds Simon Fiorino, Head of Marketing Lactalis Out of Home.
The BU operates in the channels Food Service Operator and Vending, covering milk, cheese, creams, butter, desserts and cured meats. The markets cheese and milk represent 77% of volumes and 67% of value, confirming the centrality of these categories in the OOH channel.
Focus on Professional Products
The selection of Lactalis Out of Home professional products is designed to guarantee quality, consistency and ease of use in pastry, ice cream and professional kitchen processing. Here are the 5 main references:
- Parmalat Professional fresh cream 35%: 100% Italian milk, ideal for pastry shops, ice cream shops and professional kitchens.
- High quality Parmalat fresh milk: packaged a few hours after milking, available in different formats to guarantee reliability and consistent quality.
- Burro Professional President: 82% fat, delicate taste, perfect for soft pastes and stable creams.
- Cream Elena 38%: UHT to whip, high structure and stability, ideal for pastry and ice cream making.
- Custard Cream Elena: ready to use, with 12% eggs, few selected ingredients, without thickeners or emulsifiers, versatile for cold or hot preparations.
Custard and fresh whipping cream from the Elena brand
Lactalis aims to become a reference leader in the market Out of Home by 2030, with commercial development and sustainability strategies, reduction of plastic in packaging and strengthening of internal skills oriented towards food service.
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