Immersive Experience: Hotel de la Ville and Coreterno Unveil the ULTRAROME Journey
This February, Hotel de la Ville teams up with Coreterno to present the ULTRAROME Journey, a unique sensorial experience that explores love through scent, memory, and the invisible layers of Rome. Perched above the Spanish Steps, with Rome unfolding below, Hotel de la Ville has long been a place of encounters, between travelers and locals, past and present, art and daily life.
The collaboration with Coreterno reinforces the hotel’s role as a cultural interpreter of the city, transforming its spaces into a journey inspired by Rome’s emotional and symbolic geography.
A Celebration of Love Beyond Valentine’s Day
The ULTRAROME Journey draws on the city’s most intimate atmospheres, from incense lingering in ancient basilicas to the leather and paper of old books, from citrus notes hidden in inner courtyards to the resinous warmth of rituals repeated for centuries. Love, here, is not reduced to a gesture or a celebration, but becomes something lived, remembered, and sensed. February also frames the project as an alternative take on Saint Valentine’s Day, reimagining love as something that unfolds over time, through memory, place, and personal experience.
At Hotel de la Ville, Valentine’s Day becomes less about spectacle and more about atmosphere. The scents, the spaces, and the storytelling invite visitors to slow down and engage with love as a layered emotion, intimate, imperfect, and deeply tied to Rome itself. It is a celebration that moves beyond couples and clichés, opening up to anyone interested in the emotional language of the city.
Coreterno’s Poetic Vision and Immersive Experience
Coreterno, known for its poetic mantras and radical emotional vision, brings its distinctive language to the project, blending fragrance, symbolism, and storytelling. The result is an immersive experience where scent becomes a narrative tool, connecting personal memory with the collective soul of Rome. In this sense, the ULTRAROME Journey proposes a different way to mark Valentine’s Day in the city, one rooted in reflection rather than consumption, and in sensation rather than symbolism.
On the night of the 14th of February, Hotel de la Ville and Coreterno come together to create an unforgettable ode to love with a candlelit dining experience at Cafè Ginori, featuring a special menu personalized by Chef Fulvio Pierangelini and special gifts by Coreterno. For more information on this unique experience, visit Here