UK Actors Vote to Refuse Digital Scanning Over AI Concerns
Actors in the UK’s film and TV industry, represented by trade union Equity, have voted overwhelmingly to refuse to have their physical likenesses digitally scanned over concerns that they will then be used in productions by artificial intelligence. This move could pave the way for a full-blown strike in the future, following in the footsteps of Hollywood, where screenwriters and actors protested against the use of AI in 2023, paralyzing the sector. According to Equity general secretary Paul Fleming, “Ninety percent of TV and film is made on the basis of these agreements. Over three-quarters of the artists who work there are unionised. This shows that they are willing to stop production if their rights are not respected.”
Equity Members Oppose Digital Scanning
Equity members were asked to express their opinion on the common practice by which actors’ likenesses are acquired for future use, and 99% of voters chose to oppose it, even at the risk of seeing themselves transformed into digital ‘clones’. This decision highlights the growing concerns among actors about the potential misuse of their digital likenesses and the impact of AI on their profession. As Fleming noted, “This shows that they are willing to stop production if their rights are not respected.” The union will now formally ask the Producers Alliance for Cinema and Television (Pact) to negotiate a proposal to protect actors’ rights regarding AI use.
Implications and Next Steps
The initiative of the UK actors follows similar protests in the music industry, such as the one led by Sir Paul McCartney, who, along with other famous singers and musicians, raised their voices against the indiscriminate use of AI and the legislation desired by the British government to facilitate the expansion of the technological business connected to it. The repercussions of this legislation could have significant impacts on copyright and the protection of artists’ creativity. If an agreement is not reached, Equity may organize a second vote to call a strike, which could have significant consequences for the UK film and TV industry.
Conclusion and References
The UK actors’ decision to refuse digital scanning is a significant development in the ongoing debate about the use of AI in the entertainment industry. As the union moves forward with negotiations, it remains to be seen how the industry will respond to these concerns. For more information on this story, please visit Here.