Discovering the Magic of Befana: 5 Unique Experiences in Italy
In Italy, the celebration of Befana is a deeply rooted tradition that brings together children and adults alike. This ancient and evocative legend is filled with emotions and magic, and each city and territory has its own unique way of honoring this beloved figure. From thrilling ziplines to traditional bonfires, and from medieval villages to grand processions, there’s no shortage of exciting experiences to be had.
Flight of the Befana at MagicLand
Located just a few kilometers from Rome, MagicLand theme park hosts an unforgettable show: the flight of the Befana on the longest zipline in Italy. This spectacular event takes place on January 6th and features the arrival of the Three Kings, accompanied by a real camel, making for a truly special moment. And, in keeping with tradition, the Befana will bring a load of sweet gifts, distributing over a ton of sweets to all visitors free of charge.
The Ancient Tradition of ‘Little’ in Forno
In the Belluno Dolomites of Forno, the Befana is celebrated with the ancient tradition of ‘Little’, ritual bonfires that illuminate the night between January 5th and 6th. Adults and children gather around a large wooden pyramid topped by a little old woman made of fabric, which burns to bid farewell to the past year and welcome the new one. This poignant tradition is steeped in magic, folklore, and popular memory, with fire symbolizing the prosperity of sowing.
Exploring the ‘Town of Witches’ in Triora
Triora, a small medieval village in the Ligurian mountains of the Argentina Valley, is known as the ‘town of witches’. This enchanting village, with its stone houses and narrow alleys, seems to have leapt straight out of a fairy tale book. Visitors can wander along the witches’ path, exploring the unique atmosphere of the village, or visit the Ethnographic Museum of Witchcraft, which preserves historical documents, testimonies, and immersive tours in the basement.
Urbania: The City of the Befana
Every year, Urbania in the Marche province of Pesaro and Urbino transforms into the ‘city of the Befana’, welcoming thousands of visitors from all over Italy. The festivities begin on January 3rd and feature markets, workshops, street food, the Befana prize, and music and magic shows. The highlight of the party is the descent of the Befana from the bell tower, accompanied by lights, music, and the parade of a record-breaking sock, over 70 meters long.
The Befana of Venice: A Regatta like No Other
In Venice, the Befana can only arrive by gondola, as part of the Feast of the Magi, a tradition dating back to the 15th century. The historical procession, featuring around 700 participants, starts from Piazza Pitti and ends in Piazza Duomo. The Befane Regatta takes place along the Grand Canal, an evocative celebration that blends traditions, culture, art, and beauty.
For more information on these unique experiences and to discover the magic of Befana for yourself, visit Here

