Italian Minister Slams Sale of Fake Italian Food in European Parliament Shop
Italy’s Agriculture Minister, Francesco Lollobrigida, has sparked a heated debate over the sale of fake Italian food products in the European Parliament supermarket. The minister took to social media to express his outrage, posting images of jars of ‘carbonara’ and ‘arrabbiata’ sauces that he claims are misleadingly labeled as Italian products.
What is Italian Sounding?
The issue of “Italian Sounding” refers to the practice of marketing products, especially food products, using names, images, or colors that allude to a non-certified Italian origin. This phenomenon has been a long-standing problem, with many companies attempting to capitalize on the reputation of Italian cuisine by using misleading labeling and packaging.
According to EU regulations, when a product sold in a European country uses the Italian flag or makes reference to Italy, even though it is not Italian, it may constitute misleading representation. The EU’s quality policy aims to protect the names of specific food products, promoting their unique characteristics linked to their geographical origin and traditions, by granting ‘geographical indication’, a recognition that enables consumers to trust and distinguish quality products.
The Impact of Counterfeiting on Italian Economy
The scandal of fake Italian products has significant economic implications, with Coldiretti, Italy’s largest farm and agriculture lobby group, estimating that it costs the country €120 billion a year. The group claims that more than two out of three Italian agri-food products worldwide are fake, with no production or employment link to Italy. The “Top 10 most faked Italian foods” list, published by Coldiretti, is topped by mozzarella, followed by Parmigiano Reggiano and Grana Padano, Provolone, Pecorino Romano, salami, mortadella, sughi (sauces), wine, pesto, and extra virgin olive oil.
The issue of Italian Sounding has sparked controversy in the past, with Italy’s Tourism Minister, Daniela Santanchè, speaking out against the American food giant Heinz’s release of spaghetti carbonara in a can. The product was likened to “cat food” by a top chef in Rome, highlighting the need for greater protection of Italian cuisine and its reputation.
UNESCO Recognition for Italian Cuisine
The latest controversy comes as Italy steps closer to gaining UNESCO recognition for Italian cuisine, with a final decision expected in the coming weeks. The recognition would acknowledge the cultural significance and unique characteristics of Italian cuisine, providing greater protection for its reputation and products.
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