Monday, March 16, 2026

Kevin Costner star at Milan Men’s Fashion Week

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Kevin Costner Unveils Partnership with 19-69 Fragrance House in Milan

Kevin Costner, the renowned Oscar-winning actor, made a special appearance at the presentation of the new Brioni collection at Palazzo Cariplo during Milan Fashion Week. The following day, he unveiled a new partnership with the niche fragrance house 19-69, as reported by WWD. This collaboration marks an exciting development in the world of luxury fragrances, and we’re eager to explore the details.

A Chance Discovery Leads to a New Partnership

According to Costner, his journey with 19-69 began when he stumbled upon one of their shower gels in a hotel room. Intrigued by the product, he got out of the shower to photograph the bottle, which ultimately led to his discovery of the brand. Founded by Johan Bergelin, 19-69 is a Swedish brand known for its unique fragrances. Costner, who turned 71 today, expressed his enthusiasm for the brand and its products, highlighting the exceptional quality and craftsmanship that goes into each fragrance.

Previewing the First 19-69 Store in Milan

As part of the partnership, 19-69 previewed its first store in Milan, ahead of the official opening scheduled for April during the Salone del Mobile. This new store will offer customers an immersive brand experience, showcasing the full range of 19-69 fragrances and products. With this new partnership and store opening, 19-69 is set to make a significant impact in the world of luxury fragrances. For more information on Kevin Costner’s partnership with 19-69 and the brand’s upcoming store opening, visit Here.

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